Over the summer, one of the Victoria’s Secret models revealed the annual fashion show was cancelled this year and now, the brand is finally confirming the news. The decision to cancel the show was reportedly to “evolve the marketing of Victoria’s Secret.” “We’ll be communicating to customers, but nothing [will change] that I would say is similar in magnitude to the fashion show,” Chief financial officer of the Victoria’s Secret parent company said during the company’s third quarter earnings call. “Given the decline in performance at Victoria’s Secret, we have substantially pulled back on capital investment in that business while we focus on ensuring that our merchandise resonates with customers,” the brand added. Ratings for the show has been declining in the recent years.