The company is offering new users a free 30-day trial to its SVOD platform, Hallmark Movies Now. The service, which is now doubling up on its popular Christmas movie offerings, features hundreds of hours of Hallmark series and movies. You can sign up here.

Hallmark Publishing is also offering a free e-book, A Country Wedding, on its website in addition to hosting a virtual book club about the novel on Facebook. Select e-book titles are available for $0.99.