Post Malone has sold 50,000 of his Rosé in just two days. The artist introduced the wine last month as a joint venture with James Morrissey of Global Brand Equities and Dre London, a long-time music manager and Founder of London Entertainment.
The wine is a sweet mix of various grape notes: 45% Grenache Noir, 25% Cinsault, 15% Merlot and 15% Syrah. All of these ingredients create a soft pink color that brings the aromas of pineapple, pear and strawberry, underscored by the scent of French desserts.
Maison No. 9 selling 50,000 is only from a pre-sale, completely taking out the first batch of wine and the selling platform, Vivino, completely crashed after being overloaded with orders.