KFC is no longer “finger lickin’ good”
The fast-food chicken chain has dropped the slogan from ads after 64 years, as it’s not Covid safe. Instead, they will blur out and pixelate the phrase in its advertising. However, it will remain on packaging in the restaurants.
KFC said Monday that the 64-year-old slogan “doesn’t feel quite right.”
“We find ourselves in a unique situation — having an iconic slogan that doesn’t quite fit in the current environment,” said Catherine Tan-Gillespie, global chief marketing officer at KFC in a statement. The menu isn’t changing and the company said the slogan will return when the “time is right.”