Virginia Beach-based Operation Smile’s co-founder and president is featured on a new bag of Lay’s potato chips!

Lays has created the new bags to feature “ordinary people doing extraordinary things.”

Operation Smile, a nonprofit that helps provide needed surgeries to children born with cleft lips or palettes, fits the bill for this campaign.

The group organizes medical volunteers in more than 30 countries to help children eat, breathe, speak and smile like their healthy peers. And, they provide that care for free.