Salvation Army Starts ‘Rescue Christmas’ Fundraising Early

For the first time in 130 years, the Salvation Army is launching its “Rescue Christmas” fundraising campaign early this year as requests for its services have hit an all-time high due to the coronavirus pandemic.

The Salvation Army expects to only bring in half of last year’s funds raised due to consumers carrying less cash and coins and the pandemic shutting down retail stores and causing a decline in foot traffic.

The Rescue Christmas campaign, which will take place virtually this year, is offering a variety of digital payment options, including via Apple Pay or Google Pay at any red kettle across the country, using Amazon Alexa, or by texting “KETTLE” to 91999.