Adele Previews New Song ‘Hold On’ {LISTEN}

Adele fans can hear a preview of ‘Hold On’, another new track from her upcoming album ‘30,’ in Amazon’s Christmas ad.

Adele sings about patience and being gracious in the heart wrenching ballad.

I swear to god I’m such a mess / The harder that I try, I regress, Right now, I truly hate being me.”

Let time be patient / Let pain be gracious / Just hold on, just hold on / I will survive

The commercial is not a traditional product advertisement, but rather a message about “Kindness. The greatest gift.”