Thirst Trap 101 with Martha Stewart.
The beloved lifestyle guru and queen of selfies is giving her advice in a new beauty campaign on TikTok. The 80-year-old, who’s sexy poolside thirst trap went viral in July 2020, is letting us all in on the secret to taking the perfect selfie.
In the ad for Clé de Peau Beauté,’ the 80-year-old tells users, “First, project fabulous. Next, only conceal where needed. Being effortless is key. Now add a touch of gloss.”
Her final tip is to say the “magic phrase” — “Clé de Peau,” of course.
@marthastewart #ad Gorgeous, gorgeous people love @cledepeaubeauteUS concealer! #ad #cledepeaubeaute ♬ Blue Blood – Heinz Kiessling & Various Artists
Editorial credit: a katz