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Shawn Mendes is the face (and body) of Tommy Hilfiger’s new “Classics Reborn” fashion campaign.

In a new promotional video for the brand, Mendes covers Bruce Springsteen’s classic “Dancing in the Dark’ while wearing the brand’s underwear and iconic short sleeve polo shirts.

At one point in the ad, he pays homage to ‘The Boss’ by sporting a white top and blue jeans with a red, white, and blue bandana hanging out of his back pocket.

Watch below.