Jennifer Lopez Launches ‘JLo Body’ With Nude Photoshoot On Her 53rd Birthday

Jennifer Lopez is launching a new beauty product line, “JLo Body by JLo Beauty.”

The actress announced the news on her 53rd birthday Sunday (July 24th) with a nude photoshoot shared on social media.

J.Lo. shared with fans, “We give all this care and attention to the skin on our face, but we sometimes neglect the body. It was important to me to create a skincare routine for the body to address its specific and unique needs, and we started with the booty!”

“Today’s my birthday and I am gifting YOU with a special drop of #JLoBody FIRM + FLAUNT™ Targeted Booty Balm,” she continued. “Head over to to shop the video for some seriously sexy science!”

The first product is called JLo Body by JLo Beauty Firm + Flaunt Targeted Booty Balm, available for $65.

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