Pepsi has been replaced as the sponsor of the NFL Halftime Show.
The NFL named Apple Music as the sponsor of the Super Bowl halftime show. The league was asking as much as $50 million annually for rights to the “most talked about musical event of the year.”
Pepsi had presented the halftime performance for the last decade. This could open the door to a performance from Taylor Swift. The pop star has been locked out by Pepsi because she endorsed Diet Coke.
— Apple Music (@AppleMusic) September 23, 2022