Ed Sheeran has endorsed a new hot sauce called Tingly Ted’s. And according to the comical ad he posted, he also helped create it. The brand of hot sauce is a collaboration with Kraft Heinz and is based on his childhood.
Sheeran, who makes no secret of being a foodie, says that he’s been developing this for a long time with the help of expert hot-sauce makers.
He joked on Instagram, “I felt like something was profoundly missing in my life, and after much soul searching, I realized it was a proper hot sauce. Coming to a shelf near you soon.”
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