Pizza Hut Debuts First-Ever BOOK IT! App

If you grew up in the ’80s or ’90s, there’s a good chance you remember Book It!—Pizza Hut’s brilliant incentive program that rewarded young readers with something we all loved: free pizza. Well, great news for today’s kids (and nostalgic parents): Book It! is officially going digital for the first time in its 40-year history.

That’s right—your childhood favorite reading challenge now has an app.

The move to digital is Pizza Hut’s way of meeting today’s tech-savvy generation where they are. While kids won’t be reading books on the app, they will be using it to track their progress, set monthly goals, and redeem those delicious pizza rewards. Because let’s be honest—nothing motivates quite like melted cheese and pepperoni.

According to Pizza Hut’s press release, reading skills tend to decline over the summer months—a phenomenon often called the “summer slide.” By middle school, kids can fall behind by as much as two full years’ worth of reading development simply because they’re not reading consistently during school breaks.

Book It! aims to keep kids engaged with reading by offering the same delicious reward: one free Personal Pan Pizza each month—available for June, July, and August.

Visit BookItProgram.com to access the app.

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